It was up, up and away for this window scheme for men’s suit retailer, Charles Tyrwhitt to launch their new store in the Westfield extension.
Central to the scheme created by Lucky Fox is a giant hot air balloon designed in the brand’s colour palette and suspended from the store’s window. Mannequins, dressed in aviation goggles, pose as pilots in the balloon basket to give a humorous twist on the scheme.
Miniature versions of the balloons carry the theme in-store. Suspended from the ceilings, the different sizes are positioned to give the effect of the balloons floating away at a distance.