When premium high-end gentlemen's brand, Hackett wanted to update their logo and introduce their Mayfair coat of arms to the masses they called us to assist.
The scheme featured Lucky Fox bespoke mannequins who duelled gallantly in the windows of the London flagship stores within a bowler hat aperture. The Hackett scheme was finished off with famous duelling quotes and was rolled out throughout the UK and European stores. The Westfield store featured mannequins floating down from the ceiling across the double-height windows, holding open umbrellas to help break their fall.