Oasis

Autumning
This vibrant window scheme installed by Lucky Fox launches Oasis’s autumn campaign, Autumning at the brand’s flagship store on Argyll Street.

Central to the scheme are the mannequins which all had to be specially adapted by Lucky Fox to create the mannequins in-action mode – depicting walking, jumping, and even flying.

Campaign imagery is captured into circular loupe window graphics drawing the eye of passers-by to the mannequins in the central windows.