To celebrate the 50th Jubilee of Pride, Oasis
commissioned Lucky Fox to produce and install large takeover window exterior vinyl for their flagship stores in London Argyll St, Brighton and Manchester store.
Rainbow coloured graffiti-style graphics, with the phrase ‘Love is Lovely’, fill the store’s windows. Elsewhere, vinyl hearts are applied to the pavement, leading customers into the store.
Instore, mannequins armed with banners repeat the phase ‘Love is Lovely’, working as a reminder of the moments of protest, activism and victories that are being remembered in the jubilee year.