Lucky Fox worked with Topshop and Topman to transform their flagship London windows into an interactive customer experience to herald in Christmas.
Aiming to bring the fun factor into Christmas shopping, the experiential installation invited shoppers to step inside the glass structures within built walkways. Thanks to sensor technology, shoppers entering the glass cubes were met with a chiming soundtrack, a heady pine scent, mannequins and falling snow as if entering a modern-day Narnia!
The season’s most-wanted seasonal outfits on beautifully renovated mannequins from Topshop and Topman stood on ice-white illuminated plinths. The setting was completed by window vinyl displaying the campaign name, MAKE IT SNOW.