Victoria’s Secret

Dundrum Pop-up
A flexible and premium pop-up space to present Victoria’s Secret in an impactful way during the festive period. That was the brief put to Lucky Fox when designing and building this kiosk for use in Dundrum shopping centre, Dublin.

Adaptability and sustainability were crucial for the concept as the brand wished to reuse the kiosk at other venues. With considered design, Lucky Fox created a kiosk framework that would be easily extendable, retractable or re-clad depending on the locations and collections. Wheeled units to display merchandise ensure further flexibility and a flower wall provides an all-important Instagram moment for shoppers during the Christmas and Valentine’s seasons.

Concertina doors give it a gallery-esque feel when the fixtures are outside. Bespoke design elements seen in the perspex panels and merchandise units, give the space a sense of luxury.

The exterior brand logo with bespoke lighting ensures the retail space is instantly recognisable, bright and impactful.