British heritage meets Brazilian energy for this brand activation for the Farm Rio X Barbour collaboration. Rolled out across Barbour stores and concessions at Liberty, Fenwick, Harrods and Flannels.

The scheme transformed the windows and retail spaces through bold landscape murals, botanical-wrapped plinths, flower bikes, branded crates and bespoke signage – all designed to immerse shoppers in the world of #barbourfarmrio

At Liberty, heritage window architecture was carefully layered with vinyl treatments to create a distinct destination space. While floral bouquet giveaways from Petals London gave a lasting impression.

Concept, production and installation by Lucky Fox.

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