Breathe It All In
lululemon challenged Lucky Fox with designing and installing a modern and forward-thinking scheme for their Christmas campaign, Breathe It All In.

The concept reminds lululemon shoppers to find a break amid the chaos leading up to Christmas and to breathe into the joy, connection and calm of the holiday season. The campaign features an array of colours used to represent calming and positive emotions in a palette of gradient colours.

Echoing the campaign’s ombre spectrum, Lucky Fox went to work building and installing reflective columns made from two-way mirrors with moving LED lights, which fill the entire window space. The lights within the mirrors undulate and change colour to reflect the gradient campaign colours. The resulting illusion of an ombre light show works to catch the eye of passers-by and contrasts against the reflective black glittered floor and walls.
Encouraging customers to interact with the scheme, sensors were applied to the glass using conductive ink to trigger the mirrored posts to change colour and pattern by placing their hands on the window.

Displaying key pieces from the brand’s collection is dynamic and jumping mannequins, suspended in the air to give the illusion of them in action.