A touring retail activation for the Harrods Beauty Roadshow, rolled out across six major UK retail destinations, including Lakeside, Milton Keynes, Metrocentre, Edinburgh and Silverburn.

Bringing together Charlotte Tilbury, Elemis, Kérastase, Maison Crivelli, MEMO Paris, Parfums de Marly, and Sol de Janeiro, this was a hardworking space. Individual brand identities needed to be balanced alongside shared zones for product discovery and photo moments, all while retaining the H Beauty aesthetic.

Taking inspiration from retro beach clubs, Lucky Fox developed an overarching design concept to unite the experience, with fringed parasols customised with H Beauty branding and bespoke surfboard-inspired mirror units.

Production, installation and project management by Lucky Fox.

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