For the number that changed everything - window takeover for Levi's at John Lewis.

Scaling up the most iconic design elements of the Levi’s 501®, Lucky Fox transformed its signature tabs and buttons into an oversized, graphic visual narrative across multiple windows.

The magnified details create a playful, instantly recognisable display, with bold window decals bringing the campaign to life.

The scheme was rolled out to multiple John Lewis stores - including Edinburgh, Liverpool and London – in a single-night install.

Designed, produced and installed by Lucky Fox.

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